UNDATED (AP) — For more than 60 years, NCAA leaders have insisted college athletes had to be amateurs. And to be amateurs they could not be paid for being athletes by anybody. That will no longer be the case.
The NCAA is moving forward. with a plan to allow college athletes to earn money for endorsements and a host of other activities involving personal appearances and social media content.
There are important details to be sorted out. NCAA membership won't vote on legislation before January.