By Dewey Terrill
JC Post
Geary County Commissioners have a approved a new brand for the county. They voted 3-0 to approve one developed by a local committee working in conjunction with Mammoth Creative Company.
The brand could be used by the county, CVB and possibly other entities such as Main Street. It will also be presented to the Junction City Commission for consideration.
Here is an example of a personalized Geary County logo.
The target audience:
Army retirees: They should be reminded of fond memories of their experience at Fort Riley and consider Geary County as a destination for retirement.
Young military families: If they have a choice about where to be stationed, Fort Riley should be top of mind.
Visitors: Millions of travellers come through on I-70 every year, they should become familiar with Geary County as a destination.
Benefits:
BENEFITS
Outdoors: Geary County is home to the largest man made lake in Kansas, is the headwaters of the Kaw, is located on the Central Flyway, and boasts plenty of outdoor activities and trails in the beautiful Flint Hills.
Replenishing populations: Geary County is a way point on I-70, and has the opportunity to attract from that influx, as well as new troops who arrive at the military base every week.
Rich Culture: Geary County has many historic places of interest, a vibrant arts and live entertainment scene, and diverse people and international food that combine for a unique American experience.